Noindexed page is still earning impressions

What this means

Search Console reports impressions for this URL over the reporting window, while the crawl found a noindex directive on the page. Google is still showing something it has been told to drop, which normally means the directive is recent and the listings will disappear on the next recrawl, taking the demand with them. The check fires only where Search Console has a row for the URL — a page with no row is treated as unknown, never as a page with no traffic.

How to fix it

Confirm the noindex is intentional before changing anything else. Where it is not — a staging config promoted to production, a CMS toggle, a CDN rule — remove it and request indexing in the URL Inspection tool. Where the page genuinely should leave the index, redirect it to the page that ought to inherit those impressions.

Fix effort

This check needs review: the change can be drafted for you, but a person has to approve the wording or choose the target before it ships.

Authoritative source

https://developers.google.com/search/docs/crawling-indexing/block-indexing